Invitation to participate in the International creative competition for the destination brand of Heraklion, Crete

                                                                               PRESS RELEASE

 International creative competition for the new visual destination brand for the Municipality of Heraklion, Crete

An international competition for the new destination brand of the Municipality of Heraklion is being announced by Diazoma, in the context of its cooperation with the Municipality for the implementation of the City’s Sustainable Urban Development.  The goal is to further promote the image of the city of Heraklion on the Greek and international tourism market. The new destination brand addresses the tourism market, namely consumers and travel lovers in Greece and abroad, as well as to businesses that organise and sell trips (the so-called travel trade that includes businesses such as tour operators, travel agencies, cruise lines, congress organisers, wedding planners, and similar companies in Greece and abroad), and will be used in tourism promotion actions to be implemented by the Municipality hereafter. The new identity does not concern the Municipality as an administrative unit, but the city of Heraklion as a tourism destination.

The prospective contractor shall develop three (3) deliverables:

DELIVERABLE 1:     Tourism logos

DELIVERABLE 2:     Visual applications of the new destination brand of the Municipality of Heraklion

DELIVERABLE 3:     A branding manual, created for the new destination brand of the Municipality of Heraklion.

The competition will only concern Deliverable 1, for which Diazoma will provide three awards of €3000, €2000, and €1000 to the proposals that will receive the highest scores and two commendations of €500. However, the prospective contractor with the proposal that receives the highest score will be invited by the Municipality of Heraklion to materialise Delivarables 2 and 3, as a direct assignment, in accordance with legislation in force, namely, for a fee not exceeding €20,000 plus 24% VAT (in addition to the award amount, of course).

Interested parties can find Diazoma’s detailed invitation, which includes the description of how the competition will be implemented, a detailed description of the deliverables, and the general requirements of the project online, at www.diazoma.gr

Lastly, we would like to inform you that the creative proposals submitted will be assessed by a 7-member jury , consisting of the following members:

1. Ms Betty Chatzinikolaou, Chairperson of the jury, lawyer and tourism expert
2. Ms Agapi Sbokou, CEO of Sbokos Hotel Group and member of the Administrative Council of the Association of Greek Tourism Enterprises
3. Mr Ioannis Anastasakis, Deputy Mayor of Infrastructure & European Programmes of the Municipality of Herakliion
4. Mr Gian Andrea Paolo Garancini, Tourism Consultant of the Municipality of Heraklion
5. Mr Konstantinos Mochianakis, Planning Director of the Municipality of Heraklion
6. Ms Despina Dialyna, Head of the Tourism Department of the Municipality of Heraklion
7. Mr Dimitris Koutoulas, Tourism Marketing Consultant and Assistant Professor at University of Patras.

Interested natural or legal entities – the “Candidates” – must send their creative proposals by e-mail to [email protected] by Wednesday, 31 December 2018.

You can read the full Competition Document at the link below:

Competition participation invitation